Developing a streamlined marketplace to modernize agricultural trade operations
Regular active buyers using the platform
1,000+Hours saved weekly by marketplace operators through admin automation
15Reduction in payment errors after Stripe integration
100%THE CHALLENGE
How to build a scalable agricultural marketplace that simplifies transactions, enhances product discovery, and supports international expansion?
PanTerrea wanted to give farmers and agribusinesses a smarter, more efficient way to trade equipment and products online. But to succeed, the platform couldn’t just be functional—it had to be intuitive, reliable, and built for growth.
Many farmers aren’t used to complex digital tools, so the marketplace had to feel familiar and easy to navigate. At the same time, it needed advanced search capabilities to make finding the right products quick and effortless. As interest in the platform grew, scalability became a priority — the system had to handle increasing demand without slowdowns or performance issues. Secure payment processing was also critical, ensuring smooth, fraud-free transactions that users could trust.
With all these challenges in mind, PanTerrea partnered with Relevant Software to build a scalable marketplace that delivers an intuitive experience, streamlines transactions, and automates workflows, creating a solid foundation for future expansion to the EU and the US.
Eliska FialovaChief Operating OfficerThey are a professional and creative team that adds real value. Their structured approach was very valuable, from the phase of ideation to developing an MVP and planning the next stages.
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Book a free consultationTHE SOLUTION
Modern marketplace with automated workflows and secure transactions
Enhanced product discovery
We implemented semantic search and category-based filtering to refine searchability, ensuring buyers quickly find relevant products.
Real-time transaction processing
The platform leverages WebSockets to provide real-time updates on product availability, user interactions, and marketplace transactions, improving overall responsiveness.
Secure and scalable payment infrastructure
Built-in Stripe API integration ensures fraud-resistant financial transactions with end-to-end encryption, multi-factor authentication, and automated reconciliation for high-volume transactions.
Automated marketplace administration
A custom WordPress-based admin console provides automated listing approvals, fraud detection, compliance enforcement, and transaction monitoring, significantly reducing manual workload for operators.
Cloud-based scalability
The marketplace is hosted on Amazon S3, allowing seamless data storage, high availability, and efficient content delivery as PanTerrea expands into new markets.
THE RESULT
Faster product discovery, allowing buyers to find relevant listings with ease
Compared to traditional marketplaces, the intuitive search system streamlines product discovery, reducing time spent searching and improving transaction efficiency.
Seamless and secure transactions, ensuring trust in financial operations
With encrypted payment processing and fraud-resistant security measures, transactions are processed smoothly, minimizing risk and enhancing reliability.
Scalable infrastructure, supporting continuous growth without performance issues
The optimized backend and cloud-based architecture allow the platform to handle increasing demand, ensuring seamless expansion into new markets.
THE CLIENT’S REQUEST
- Develop a user-friendly, scalable marketplace
- Ensure fast and accurate product discovery
- Secure marketplace transactions
- Automate platform management
WHAT WE DID
✓ Engineered a WordPress-based ecommerce platform with a high-performance backend
✓Implemented an effective search and filtering system
✓ Integrated Stripe API with fraud detection and encrypted payment processing
✓ Built an admin console for listing approvals, compliance monitoring, and transaction oversight
Eliska FialovaChief Operating OfficerThe Relevant Software team has been an excellent partner in helping us develop this project. They have worked with us diligently to bring our concept to life, adding their expertise on the best practices from a web development point of view.
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