Consulting settles the direction, and that direction becomes the base every later API decision rests on: which capabilities become APIs, how they get designed and governed, which platform runs them, and the order the work happens in.
Worth knowing how much that base matters in practice: our team treats the consulting questions as part of any serious build. When a new API development or integration engagement starts, the opening weeks go into this same material: the consumer map, the contract and versioning policy, and the standards the build follows. Those answers are what let delivery run at full speed afterwards. A dedicated consulting engagement gives that work more room and a wider scope: your whole API portfolio, governance that holds across several teams, and a platform decision with costs attached.
Development and integration answer different needs. An API development engagement builds software you do not have yet: endpoints, authentication, tests, documentation, and a deployed API your consumers can call. An API integration engagement connects the tools you already pay for, so orders, records, and balances move between them without anyone re-typing the data. Where the goal is new functionality, the work is development, and where the goal is getting the systems you own to share data, the work is integration. Mixed cases are common, and the two tracks run side by side under one architecture owner.
If you are not sure which engagement your situation calls for, contact us and we will gladly help you scope it before any commitment.