We assigned two developers and a PM to take on the challenge and build a cross-platform application with integrated iBeacon technology that seamlessly connected to the sensors in the sweatshirts. This made tracking every kilometer walked effortless.
The app needed to transfer data to the database in milliseconds after connecting to the sensors. To make this possible, we used Firebase’s serverless architecture, optimized for fast real-time data transmission. This pre-built setup also saved us from building the backend from scratch, speeding up the release process.
Volkswagen’s goal for this marketing campaign was to encourage ID.7 test drives. TRY came up with a clever reward system: participants who test-drove the ID.7 would automatically have half the required distance added to their progress. We brought this idea to life, integrating it into the app along with other bonuses to keep users motivated.
