Have you ever thought about why some sites look so appealing while others make you feel like leaving immediately? That is actually the “first impression” rule in action, determining whether a user stays on the site or leaves.
Many studies have shown that a harmonious visual component and easy navigation create a positive first impression. Conversely, an unsuccessful design solution and inconvenient navigation cause the rejection of the entire site, regardless of the quality of the content.
So, to attract customers, a website must be convenient, functional, and visually engaging. And only competent web designers and developers can make it that way. You may ask, but where can you get such a team?
Now your search has no limits to a geographic location. Such top companies like Samsung, Apple, and IBM, prefer to outsource web design and development. So why don’t you follow their example?
If you do not know how to approach web design and development outsourcing, look for answers in our article. As a software development company with experience in providing digital design services, we’ll explain how web design is related to the success of your site and list the reasons you should outsource it.
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Preferences play a large role in the evaluation of digital products. Therefore, concepts such as “good design” and “poor design” are evaluated only in user reaction. And research has revealed many interesting patterns in how users assess designs.
Suppose the primary goal of website development is to get the proper response from the target audience. In that case, we can define an excellent website as “the embodiment of the idea, calculated for maximum impact.” But let’s face it, creating a great website design is not as easy as it sounds. When providing a compelling user experience, designers must think outside the box and find the right solutions for many issues.
Here’s what Google’s tech lead Maile Ohye says about downloading speed. “Two seconds is actually the threshold for e-commerce site acceptability. At Google, we aim for under a half-second.”
The website or web application must load at top speed without compromising the features and functionalities, enabling it without fail. That will allow users to interact with your site longer, lowering the bounce rate. A site loaded for over one (!) second loses the visitor’s attention; therefore, this factor is a priority for developers when ranking tasks by importance.
The next challenge when building websites is to make your site as accessible as possible. Designers must design and develop equal access to the site’s information, functions, and capabilities to achieve this goal. In addition, accessibility is also helpful for search engine optimization (SEO). Organized and clear headings, meaningful information, and alt attributes in images increase readability, which is convenient for both users and search engines. For example, Google is now prioritizing the user experience.
Another important aspect of website building is compatibility. Your website no longer needs to look the same across browsers or devices with different screen sizes. With a responsive design, a website can change its shape to fit the space on any screen.
In 2021, more than half of the world’s internet traffic came from mobile phones and tablets. Remember, smartphones have a 64% higher conversion rate than desktops. Therefore, having a website for mobile devices is a must. For this reason, it is essential than ever that your website is mobile-optimized.
The fourth critical issue when building a website is “readability.” Readability refers to how your intended audience may perceive your content. When creating a great website, make it readable for all users, regardless of their background or age group.
There are three critical aspects to website readability:
How navigation is designed is pivotal to user engagement. People will leave a website as quickly as they arrive if it is challenging to navigate. It makes sense to consider design psychology, applying Hick’s law. It states that the more options you provide, the longer it takes to decide. Therefore, when using Hick’s Law for website navigation, the choice should be as simple as possible so that users can more easily choose where to go. A landing page is the first thing a user sees on your site. Thus, it is especially important here to keep choice to a minimum.
According to a study by the Missouri University of Science and Technology, people spend an average of about 6 seconds looking at the logo and navigation bar. When it comes to web designing your site, make your logo memorable and your navbar useful and attractive.
Usability is the sum of performing the tasks mentioned above flawlessly. The website design should be as simple as possible and “familiar” with usability. As they say, “prototypical.” The design should correspond to the prevailing human stereotypes; for example, “the site of an e-commerce company should be just like that.” But, it should be no worse than your competitors’ similar sites.
The website design creation process is challenging and time-consuming. It requires creativity, knowledge of current trends, regular brainstorming sessions with your team, and critical thinking skills. To complete this mission, designers must be true experts in visual design and user research, cross-platform user interface design, prototyping, information architecture, and other areas.
Therefore, if you decide which to choose — in-house or outsource — consider whether your in-house team will cope with this task (if, of course, there is one). If you take on this task, be prepared because it will distract you from your significant activities and most likely decrease your productivity.
Moreover, your team’s hard work does not guarantee you a web design that your clients will love. Lack of experience can cause you to miss out on many essential things that can be counterproductive in the long run. At the same time, experienced outsourced teams will complete your design tasks much faster, better, and often at a lower cost.
Unsurprisingly, more and more sole proprietors, startups, and companies are choosing to outsource mission-critical tasks like web design to an external team of web design professionals.
With a glance at eight years of design and development experience, we advise you to outsource web design if:
In-house teams may not have enough experience and knowledge to create interactive designs and quality control. But outsourcing companies have QAs who follow the project closely, PMs who follow the programmers, and UX designers responsible for improving accessibility, usability, and customer satisfaction. Therefore, you can get everything you need when you outsource web design and development. Go to look at what web design outsourcing promises to your company.
By hiring an outsourced web development and design team, you can bring fresh perspectives and creative ideas to your project. Those who do web design regularly are talented people who know how to find unusual solutions to complex issues. They always work at a high level to keep their customers happy.
You probably agree that, in the digital world, time is money. And any participant needs to take a more advantageous position in the market as soon as possible. And that’s exactly what outsourcing can do for you.
First, outsourcing web design and development saves hiring and onboarding programmers time. Second, skilled remote software teams are in high demand as specialists. They have no shortage of work, and they are interested in completing your project without delay. These all reduce the time to develop your website, including time to market.
If your business needs it, a good outsourcing team will be available to support you 24 hours a day, seven days a week. If you outsource overseas, having a team in a different time zone will work when the in-house team is unavailable. That ensures a smooth workflow at your organization.
In this dynamic world, technology is constantly evolving” to meet the fast-changing customer needs. Some tools and solutions for web design become obsolete quickly, so if web design is not your company’s core business, your employees may not be familiar with the latest technology.
By outsourcing web design solutions, you get access to specialists who are always aware of current (and even future) trends. They comprehend where to use a well-known technology and when to apply a new one to achieve the best possible result. They also understand when to use proven technology and when to apply a new one to achieve the best possible outcome.
Your internal team may comprise the best minds, but if web design is not their major focus, it is better to opt for an external provider, as they are more likely to have more experience and more diverse skills. And when it comes to building complex, large-scale websites, good knowledge and expertise are essential.
While it may technically fall under the previous argument, an initiative to outsource web development or web design provides access to a wide range of professionals with unique skills. If you are working on a short-term project that requires specific skills that your company will not need for other projects, there is no point in hiring in-house web designers.
Most professional outsourcing software development companies operate according to agile methodologies, where the work on a project is broken into smaller parts. So clients get results much faster and better control a project.
Scaling a web project with a dedicated team is much easier than managing a web development team on site. In the first case, the remote team can always add additional workers based on productivity and peak periods. In addition, it is cheaper for customers to move from one project to the next than pay monthly salaries to internal employees.
One of the great things about outsourcing any task to a third-party provider is the cost savings. You can optimize your costs by hiring a highly-qualified web design team from a country with lower wages and more favorable taxation systems.
Just think about it! The hourly rate you will pay to employees of web design outsourcing companies in the USA is, on average, $100-150 per hour. The rate of a designer with the same qualifications from Ukraine (outsourcing rates) is about $35-56 per hour.
Many business owners are astute enough to know that some things are better left to professionals and prefer the greater calm with choosing a reliable web design company. But how do they do it without common mistakes when outsourcing web design abroad?
We’ve put together some tips for outsourcing web design projects to help you and your company feel more confident along the way.
As you already understood, finding a web designing partner requires a certain amount of energy and time. But all these efforts will ultimately lead to the fact that you will choose a company to outsource web design work, and they will deliver the best results.
Ukraine has built a reputation as a favorable IT outsourcing destination for various reasons. We will present the main ones that encourage many top companies from the US and EU to choose developers from Ukraine. These are:
Ukrainian time (GMT+2) coincides with European business hours. There are also several hours a day for US clients, which allows IT outsourcing companies in Ukraine to complete most of the tasks before nightfall. You will not get this range of perks if you outsource web design to the Philippines.
This combination of factors leads to many Ukrainian companies appearing in various reputable international rankings, such as the Bloomberg Innovation Index, Gartner Magic Quadrant, Ease of Doing Business, PWC reports, Forrester Wave, and Clutch technology ratings.
To top it all off, many of the Ukrainian companies, like Relevant, have the status of managed service providers. That means we provide a wide range of services, from designing and developing mobile and web applications to DevOps services, implementing big data analytics, cloud infrastructure monitoring and optimization, and much more.
The web design costs can be determined by many things, but primarily by the size and complexity of your project. Suppose you want to get your first basic website quickly and cheaply. In that case, outsourcing WordPress web design with ready-made templates can be a good option (but even so, it should be customizable by experienced specialists).
A simple three-page website with no additional functionality beyond a contact form can cost a few hundred dollars. A beautiful, professional 10-page information website with standard settings for small businesses can cost $3,200 and up. A custom web development 50-page site with bells and whistles is priced at $10,000 or more.
If we talk about a multi-page site with database integration or an e-commerce site with complex functions, the prices range from $25 000 to $75 000. However, these figures vary, depending on the number of the site’s features and your requirements. If you want more accurate calculations, please contact us to get a quote.
As you can see, a website design is one of the first considerations a business should consider when planning the site’s launch. Since customers associate website design with the quality of a company or product, it is vital to provide a positive user experience that encourages customers to come back. That’s why professionals should do web development and design exclusively. Our expertise has led companies from different countries to willingly entrust us with implementing their bold ideas. We are proud of our 200+ successful projects that include creating UI/UX designs for our clients. Whether you want to outsource website design or hire a software development team, you can find the right specialists at Relevant. Contact us today!