Redesign and development of the Learn to Drive app for RED Driving School

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Location: UK
Industry: EdTech
Learn to Drive with RED

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Redesign and development of the Learn to Drive app for RED Driving School

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Client & product

Company: RED Driver Training is the UK’s leading driving school, with over 1700 highly skilled and professional franchisee driving instructors and operations across the UK.

Business imperative: To be able to provide a complete learn-to-drive experience, RED decided to move into the driving theory space to complement their existing practical consumer driver training. To do this, they acquired SPLINK Industries to leverage their driving theory edtech platform and access to the highly skilled team that produced the James May Driving Theory App.

Product: The brief was to create a RED-branded learn-to-drive app with the tone and values of the RED brand that brought together the driving theory functionality of the James May Driving Theory app alongside additional functionality to support practical progress tracking and video content.

Challenges

RED wanted to expand its service offerings and attract new users but faced some hurdles with the acquired application:
- Modern standards: The app required attention to meet modern mobile standards and had the potential to significantly improve user-friendliness.
- Missing functionalities: Essential functionalities that modern users expect to see were absent, which limited the app's value proposition.
- Brand alignment: The company wanted to redesign an app using a white-labeling approach to match it with RED’s existing brand identity.

Role of PMO

Our PMO took full ownership of the RED project and was responsible for project planning, software architecture, data migration, and team coordination, among other things. They also managed change requests, which ensured a hassle-free development process and seamless project delivery on schedule.

Job done

Based on the existing technologies and algorithms, our team created a brand new app for RED that fully aligns with their branding and operational needs and empowers the driving school and new drivers in several ways:
- Seamless user experience: By overhauling the outdated interface and optimizing functionality, we designed an app that delivers a smooth user experience and meets modern mobile standards.
- Enhanced brand identity: The app fully reflects RED's branding and design guidelines, which strengthens brand recognition.
- Streamlined user authentication: Integration with RED's existing systems enables seamless user login and eliminates the need for separate account creation.
- Improved content management: Contentful CMS integration allows for easy in-app feedback processing and content updates.
- Personalized learning: User progress data is accessible through RED's API.

Implemented features

Complex progress tracker

This feature offers learners personalised insights and a comprehensive view of their progress in both theory and practical lessons so they can self-assess their driving readiness to better prepare for their test day.

Test quizzes

This RED Learn to Drive app’s functionality offers engaging practice through timed mock tests and a fun road sign flashcard game to let learners refine their knowledge and build confidence before facing the real exam.

Video guides

Aimed to enrich the learning experience and make it more interactive, the video section functions as a visual FAQ where learners can find real-world video explanations for common driving questions and scenarios.

In-app user feedback tool

Future drivers can easily share their thoughts, suggestions, and general driving-related questions through the built-in tool within the application with just a few clicks. Thanks to this two-way communication channel, learners can receive timely responses and guidance.

Personalised training plan driven by algorithms

The application uses advanced algorithms to create a personalised plan of training, taking into account your test date, the complexity of the questions you answer, error patterns and other factors that may influence the learning progress.

Achievements

Learners can earn cups and medals as they master theory concepts and progress through practical lessons, which keeps them engaged and motivated on their road to driving success.

Outcomes

We successfully redesigned the app to match RED's brand and needs and delivered a user-friendly app that has seen remarkable adoption rates among learners. From mid-December 2023 to the end of May 2024, RED has already achieved over 65% usage penetration of the “Learn to Drive with RED” app with active RED learners. RED is experiencing an increasing pace of adoption, and early student survey feedback indicates a reassuringly high level of likeability and usability.

Client’s feedback

Adam Watson

Chief Technology Officer at RED Driver Training

We couldn't be happier with the work that Relevant Software delivered on our driving theory test app. Their team integrated seamlessly with ours and impressed us with their ability to adapt quickly to any changes. The project managers kept everything on track, and the final app has fully met our expectations. Thanks to the new app design that reflects RED’s brand, our students are more engaged than ever.