UI/UX Designer at Relevant Software

Mobile App UI Design: An Expert’s Complete Guide for 2023

Design | January 27, 2023

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Mobility has become a lifestyle. According to statistics, 90% of the time on mobile smart devices people spend on apps. But with the market already flooded with options for all occasions, it’s getting harder to keep users’ attention. 

People remove almost 3 out of 10 installed apps within 30 days of downloading! And you certainly don’t want your new mobile app to suffer the same fate.

But how to make the application popular and increase the number of active users? If you study the top-selling apps, you will see fantastic UX/UI. These are visually harmonious, and each touch is intuitive and does not require additional effort. Top apps are unique and predictable at the same time. They create a great user journey and bring much value to your customers.

Relevant has created many top-ranked mobile apps, and we would love to share our thoughts and expertise in custom UI/UX design for a mobile app with you. The article below will also tell you about the latest mobile app UI design trends and tips on creating the best app design. So let’s get started!

Source: Statista

The importance of creating a custom UI design for your app

What do you think might motivate a user to prefer your application over hundreds of others? Yes, you got it right, it is its user interface. It is the first point of interaction between the digital product and the user. It’s also the first thing users judge when they launch an app. People will immediately abandon an application if its interface is poorly designed or too clunky.

So whatever your app is, as a business owner, you need to invest in good app UI design from the start and continue to do so during the development phase and after the app’s launch. 

A human-centered design approach will help you attract more users, gain your customers’ loyalty and trust, and maintain their interest in your app for a long time.

The recent trends in mobile app UI design

To stay ahead of the competition, you need to be aware of the current industry trends. Lack of awareness can be costly, as users choose only the most relevant and effective solution to their problem.

Knowing the trends also helps create better products and provides maximum value to your users. 

However, the question remains, once you know the trends, which ones should you follow? After all, each business niche has specific features that impose certain restrictions on design trends.

Several new and promising technologies could affect mobile UX/UI design and change how we use our devices. We have listed the ones we think are essential to creating a truly impressive mobile application design. That being said, we won’t be focusing on well-known elements like dark mode, bold typography, etc., as they are no longer mainstream.

The Key Trends in Mobile App UI Design

Augmented and virtual reality 

It is expected that in 2024, the number of mobile users of augmented reality will grow to 1.73 billion! Mobile phones do not require additional equipment such as glasses and give a stunning effect. But you will need strong expertise and a professional approach to develop a strategy for using augmented reality in design and help with its implementation.

Artificial intelligence

Without mentioning artificial intelligence, it is impossible to discuss UI/UX design trends in 2022. This technology has applications ranging from customer service chatbots to AI-driven product offerings. As a result, artificial intelligence is by far the primary tool for creating personalized experiences and, as a result, deeper interaction with users.

Login without entering a password

Face or Touch ID is becoming common practice for all kinds of applications. They make life easier for users and provide an additional layer of security. Saving your users from having to enter a password every time they open an app is a sure way to make it convenient.

Multi-directional navigation

It is an intuitive path to simplify complex flows and interactions. Instead of just scrolling up and down the features, this design encourages users to interact with the app consciously. Including horizontal sliders among vertically scrolling displays makes the user’s journey more attractive and memorable.


Animation remains one of the top user interface design trends. Whether it’s a micro-interaction or a full-blown illustration, animation always adorns an app. You can make your typography move, add quirky illustrations to your sideboards, or make your app easier to navigate. Pay attention to 3D animation: in 2022, it will be incredibly fashionable.


Mobile app developers actively use emoji in their solutions. These are universal symbols well known to most of us. Users immediately recognize the mood and meaning of each symbol, and thus the design of the application becomes clear even without bulky UX text. All this makes navigation in the application fast and convenient, enhances your product friendliness and usability.

Voice user interface and contactless interaction

The 2022 mobile UX trends include voice interaction like Google Assistant, Siri, and Alexa. Voice applications provide accurate and fast query results, are more workable, and provide a personalized user experience.

Liquid swipe and no button design

Everyone already knows the common gestures for iOS and Android. But now, you can use this information to create a buttonless design using a liquid swipe. Users don’t need to see a visual button to determine where to click or swipe to get the desired result.

So, how to choose a combination for your application? It is the most challenging part. You could copy the mobile design patterns of your competitors, but are you sure they know what users want? Even worse, it robs you of the chance to stand out among them by creating the best experience.

To get underway, we recommend you read user reviews of competing applications; this way, you will immediately get an idea of the pitfalls and obvious victories. Then you can select a few trends that suit your business and seamlessly integrate them into your user interface.

What are the benefits of a well-designed mobile app UI?

When designed and executed well, mobile application UI UX can be a powerful tool for increasing user satisfaction, conversions, revenue, and user retention. So, what are the advantages of a custom UI design for a mobile app?

The Key Trends in Mobile App UI Design

It conserves resources for development

The user UI/UX can focus on what matters most, which will increase the chances that the design will get done right the first time. It will save a lot of resources and time, which you can then use to improve productivity and provide the best user experience possible.

It boosts customer loyalty

Robust custom mobile app UI/UX design will ensure greater user engagement and retention. That will lead to more conversions and more business revenue. The more successful the app, the more conversions it will get.

It improves ROI

When UX improves the customer experience, it boosts its Key Performance Indicators by 83% in conversions.

It assists in the development of brand images

A solid custom UI/UX design will create a positive reputation for the app and attract more users. A memorable UX/UI experience becomes synonymous with the product itself and becomes an industry standard.

It helps beat the competition

Great user interface design always keeps you one step ahead of the app developer competition. If you plan to stand out from the competition and attract many users, your application’s custom UI/UX design is what you need.

Top 3 mobile app UI designs

The most effective online apps have some features that stand out from their variety of similar offerings.

3 Examples of Great App UI Design


The designers of Zero have done a fantastic job in maintaining the minimalistic user interface of this fasting monitoring app. Therefore, they have provided great content with detailed information and analytics. The app uses a vibrant green-orange color scheme to draw users to important call-to-action and information buttons.


The user interface behind the design of this internationally popular app has been a critical success factor. Its dashboard design is quite simple and structured. The home page offers handy, large buttons that users can click to order whatever they want.


Tumblr’s designers have developed a mobile app that perfectly reflects the platform’s content and community. It features a fun and addictive user interface with a vibrant color palette, intuitive buttons, and easy navigation.

Tips on building the most effective app UI design process

Mobile app UX design differs from traditional desktop UX. Consequently, some principles will change for mobile users. So, how to design mobile app UI?

How to Build an Effective App UI Design Process: 14 Tips

Make use of well-known screens

Users see familiar screens, such as “Getting Started,” “Search results,” or “What’s new” in many applications. They are self-explanatory and allow you to use previous experience to interact with the application without training.

Get rid of the clutter

You overload users with too much information by cluttering your app interface design. Every button, image, and icon adds complexity to an already small screen.

Tip: Keep content and interface elements to a minimum. Use the gradual disclosure technique to show more alternatives.

Make interactive elements familiar and predictable

Predictability is another foundation of app design, UX, and UI. When things work out the way users predict, they feel a stronger sense of control. Unlike on desktop, where users can use hover effects to tell if something is interactive or not, on mobile devices, users can only check for interactivity by clicking on an element. 

Tip: When working with buttons and other interactive features, think about how the design communicates accessibility. The form should follow a function: how an object looks should tell users how to use it. Visual elements that look like buttons but are not clickable can easily confuse users.

Offload tasks

Finding everything in design that requires user effort (data entry, decision-making, etc.) and offering alternatives is necessary. For example, you can reuse previously entered data instead of asking the user to join others, or use information already in place to set default values.

Tip: If a task contains many steps and actions required from the user, it is better to break them into several subtasks. This principle is particularly important in mobile design to avoid creating too much complexity for the user. Chunking can also help you link two different actions (such as viewing and purchasing). When a flow is presented as a series of logically related steps, it is easier to navigate through it.

Try to minimize user input

Typing on a small mobile screen is not the best experience. It would help ensure that the action icons/buttons were large enough to be clicked and kept a safe distance from each other. And one more thing to think about is filling out the form.

Tip: Keep forms as short as possible by removing unnecessary fields. The application should ask the user for a minimum amount of information. Also, provide input masks, dynamic field value validation, and smart features like autocomplete. Configure the keyboard for the request type.

Use visual weight to convey the importance

The principal element on the screen should have the most visual weight. Therefore, pay attention to identifying the most important information to users and prioritize this information because, on mobile devices, you only have one column to accommodate all content.

Tip: Adding more weight to an element is possible with weight, size, and color. But it doesn’t have to be big. The comparison of large and small elements helps determine the order of importance. Sometimes a small, lone button in the middle of a blank interface gets more attention than a big button in the same place.

No split-screen

Even though newer smartphones support the split-screen feature, users rarely use it. Therefore, it is extremely important to design app UI UX if users do not have split-screen features on their smartphones.

For example, if you build a banking app UI, you can add features such as currency exchange rates and other financial services. If you don’t, users may exit your application to check the money exchange rates, or they may be tempted to close your application completely. Later, they may abandon the application altogether.

Tip: Try to keep users by giving them everything they need while using your app. Keep the flow between screens simple and try not to force users to go deeper than three screens. Also, never take the user to the browser screen to log in or register.

Make your design consistent

It is a fundamental design principle because consistency eliminates confusion. Concerning the mobile application, this means:

  • Visual consistency: buttons, labels, and fonts should be consistent throughout the application.
  • Functional consistency: interactive elements should work the same in all parts of your application.
  • External consistency: the design must be consistent across multiple products. Thus, the user can apply prior knowledge while using another product.

The back button should work properly

A poorly designed back button can cause a lot of inconvenience to users. Prevent users from clicking the back button in a multi-step process to return to the home screen.

Tip: Good design makes it easy for users to return and make corrections. When users know they can take another look at the data they provided or the options selected, they can easily continue their work.

Consider screen orientation

Mobile devices permit the user to change screen orientation. Reports have shown that almost 94% of the time, users prefer to use the screen vertically. 49% of users like to control their smartphones with one thumb. 

The more extensive the screen size, the more comfortable they can reach, the smaller the area with one thumb. 36% of users use the phone by leaning on one palm and moving the thumb on the other. At the same time, 15% of users use the phone with both thumbs.

Tip: The mobile app should be used in both orientations. Ensure the most used items are at the bottom, preferably on the far right or left. Why? Because that’s where the user’s thumb rests, and you should do your best to make it easy to use with one hand.

Filter the app’s features

Software bloat kills any chance of a great UX by adding too many elements to the mix. You will confuse users, not give them focus, and eventually, they will remove your application within a few minutes.

Tip: Remove unnecessary features that will inevitably bloat many projects. Remember the 98% rule? The application’s primary goal is to keep the user busy with the major function for approximately 98% of the time.

Be mindful of accessibility

Accessibility is another essential factor. Mobile UI screen design must consider users with low vision, movement, and hearing impairments. With inclusive app home screen design, people with disabilities can perceive, navigate, and interact with your product.

Tip: For any user to easily see and understand the information in your mobile app, the screen designer must use high contrast colors.

Optimize the video content for portrait mode

Video traffic is currently estimated to make up 69% of all mobile data traffic, and this proportion is projected to increase to 79% in 2027. Wherein 94% of users use their mobile devices in portrait mode.

Tip: If your app provides video content, it should be optimized so that users can watch it in portrait mode.

Minimize push notifications

Annoying and unnecessary notifications are the number one reason people uninstall mobile apps. That’s why it’s important not to bombard the user with push messages and determine the threshold that works best for app users.

Tip: Don’t send push notifications that provide zero value to users. Each message must be personalized and timely. By the way, users are grateful for the notifications they are interested in.

Final words

But what if designing great user interfaces isn’t your forte? After all, developing an application is a complex task. All other aspects of your business seem to be impossible. If this is the case, the best thing you can do is hire a qualified team that offers all varieties of mobile app development services. For example, Relevant.

The high demand for effective product design has led us to create a full-fledged design department with well-established processes and clear communication. Relevant developers and designers know how to create a mobile app UI design users will love and help them interact with your brand most effectively. 

Whether your request is iOS development services, Android development services, or a design project, we will provide you with the right approach and solution to your challenge.


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Written by
UI/UX Designer at Relevant Software
My main responsibility is to create easy-to-use interfaces and help our clients in visualising their ideas. At Relevant, I have an opportunity to gain unrivalled knowledge within each project.

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