Skovoroda is a Ukrainian radio station focused on a millennial audience. They stream contemporary music, interview celebrities, and provide educational content.
Skovoroda wanted to reimagine its user experience and provide a more robust and interesting interface for its listeners. They also wanted to make the experience more universal and expand into the mobile and Chrome OS markets.
Skovoroda wanted to provide an innovative radio experience
with a focus on the listeners. They wanted the design to be unique, recognizable, and easy to use. At the same time, they needed convenient and easy-to-understand tools to upload new playlists and programs, record podcasts, and manage streams.
The radio playlist and future schedules are hidden by default to focus the user’s attention on the playback controls, but they can be accessed with a single click.
Listeners can switch between two playlists — one with podcasts and sketches, the other with music only. All these features are also available on the iOS and Android applications, the Google Chrome extension, and the web widget.
The streaming music player shares its codebase across all platforms and provides feature parity for users on all devices.
If listeners have missed a program, they can listen to it from the categorized “Programs and Podcasts” archive.
The Skovoroda Chrome extension is extremely efficient and allows users to listen to the radio without opening an additional tab.
The radio schedule is automatically synced with Google Calendar, and users can add the Skovoroda calendar to their own calendar to keep track of new releases.
We created a modern minimalist design with an accent on bold branded colors and simple geometric shapes.
Skovoroda Online Radio received its new platform that is much more relevant to the current industry trends:
As a result, Skovoroda became more appealing to listeners while getting more time to spend on content creation and promotion.
We were blown away by the team’s dedication and speed of work. We approached Relevant Software with the goal of creating one of the best online radio experiences in the world. I would say they have successfully achieved this goal.
Starting from market and business analysis, they created a clear vision and a roadmap for our new product and developed numerous solutions for us in just 3 months. I will definitely collaborate with Relevant Software in the future.
