Launching a custom platform to scale multi-location ad distribution
Increased ad visibility per client
4xAd impressions per day
1,350+Screens managed efficiently
400+THE CHALLENGE
America First Advertising’s innovative approach allows businesses to distribute digital ads across hundreds of screens simultaneously. Initially, the company relied on manual systems and fragmented tools—Airtable for CRM, Square for payments, and Optisigns for screen management. As their network expanded beyond 400 screens, manual processes became unsustainable, causing operational delays, errors, and a compromised customer experience.
The company required an integrated, scalable platform that could centralize client management, subscription handling, payment processing, and real-time ad performance tracking. America First Advertising engaged Relevant Software to analyze operational bottlenecks, propose effective technology solutions, and create a unified platform to ensure seamless scalability and client satisfaction.
Nate KorkutCEO at America First AdvertisingWe knew we had found the right partner from the moment we met the Relevant Software team. They quickly understood our goals and came up with a plan that was a perfect fit. Their problem-solving skills and innovative ideas truly impressed us.
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Book a free consultationTHE SOLUTION
Custom-built advertising platform for efficient ad management and performance tracking
Interactive network selection
Users can browse and select billboard networks directly from a live map interface. Powered by the Optisigns API, this feature enables real-time visibility of screen locations, allowing advertisers to choose optimal placements based on geography and traffic.
Instant ad validation & cropping
The platform replaces the previous manual ad verification process with automated media validation at the point of upload. Users can instantly crop and adjust ad creatives to match display specifications, simplifying the approval process.
Flexible subscription management
Advertisers can manage payments and billing preferences within their dashboard, choosing between monthly or annual plans. The system supports automated renewals and secure processing via Stripe.
Centralized customer page
A responsive customer page allows users to oversee all active subscriptions. They can update ad creatives, upgrade plans, or cancel services—anytime, from desktop or mobile devices.
Promotional & location-based discounts
Promotions and regional campaigns are supported through Stripe-integrated coupon codes that automatically convert qualified subscriptions into Free plans. These plans are marked with identifiable badges within the dashboard.
Partner network management
Stripe Connect powers a transparent revenue-sharing model for partners who operate local signage networks. Admins can monitor partner earnings, screen ownership, and network activity through a dedicated management interface.
THE RESULT
Ad updates now take less than 1 minute and require no technical support
Clients can now upload ads, select locations, and launch campaigns in minutes via a self-serve portal.
User engagement rose by 40% in the first three months post-launch
The improved platform encouraged more frequent interactions and longer session durations from advertisers and admins alike.
Significant reduction in manual workload
Automated systems free up internal teams to focus on strategic growth and client relationships.
THE CLIENT’S REQUEST
- Develop an integrated platform to manage ad placements across multiple screens
- Automate client payments and subscription management
- Provide real-time ad performance analytics
- Ensure scalability for future network expansion
WHAT WE DID
✓ Developed a unified, custom-built ad distribution platform
✓ Integrated a real-time Optisigns API for screen control and analytics
✓ Implemented automated subscription handling and payment processes with Stripe
✓ Built a scalable infrastructure to support rapid growth and seamless performance
Nate KorkutCEO at America First AdvertisingThroughout the project, they maintained open and clear communication, demonstrating a deep commitment to our success. What began as a simple partnership quickly grew into a close collaboration —we now consider them an integral part of our team.
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