Optimizing platform for efficient farming commerce

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Location: Ukraine
Industry: Agriculture, E-commerce
https://panterrea.com/

Node.js

PHP

SQL

WordPress

JavaScript

WebSocket

Stripe API

Amazon SDK

Gulp

SCSS

Value delivered by Relevant

Enhanced product discovery with effective search and filtering.
Developed a scalable infrastructure for high-performance transactions.
Integrated a secure payment system, ensuring fraud prevention.
Optimized marketplace management with an advanced admin panel.
Improved user accessibility with an intuitive, responsive interface.

Optimizing platform for efficient farming commerce

I need the same! Ask a question

Client & product

PanTerrea is an innovative online marketplace that connects farmers and agribusinesses, helping them sell and buy products faster, cut operational costs, and simplify logistics. Launched in Ukraine, the platform is ready to scale into the USA and EU markets, bringing efficiency and transparency to agricultural trade.

As agriculture moves further into the digital space, PanTerrea needed a platform that could scale effortlessly, simplify marketplace management, and improve product discovery. Rather than opting for off-the-shelf e-commerce solutions, they sought a partner with the expertise to build something truly efficient, intuitive, and secure. Relevant Software stood out for its proven ability to develop high-performance marketplaces with a focus on long-term scalability.

Challenges

Through a comprehensive analysis of PanTerrea’s business model and market dynamics, we identified several key challenges that hindered efficiency and user adoption:

- Complex User Experience
Farmers required an intuitive, easy-to-use interface to navigate the platform without technical difficulties.
- Scalability Under Growth
The system needed to handle increasing traffic and transaction volumes while maintaining performance.
- Transaction Security Risks
Payments for boosted ads and marketplace transactions required strong fraud prevention and seamless processing.
- Inefficient Product Discovery
Buyers struggled to find relevant equipment due to limited search and filtering capabilities.
- Manual Marketplace Oversight
Managing listings, transactions, and user interactions manually would slow operations, requiring automation.

Job done

Relevant Software developed a scalable, WordPress-based marketplace with a strong technical foundation, ensuring high performance under growing demand. The platform enables seamless user interactions, real-time updates, and secure transactions, making it a reliable hub for agricultural trade.

To optimize product discovery, the system incorporates effective search and filtering, allowing users to find relevant items with precision. Sellers benefit from automated listing management, streamlining inventory updates, and transaction flow. A fraud-resistant payment gateway, powered by Stripe API, ensures smooth financial processing for purchases and boosted ads.

For marketplace operators, a comprehensive admin console offers granular oversight of user activities, transactions, and compliance enforcement. The high-performance backend, built with PHP, SQL, and WebSockets, supports real-time interactions and scales efficiently as demand increases.

Implemented features

Multi-Tier User Authentication

Implements role-based access control with encrypted credential storage.

Dynamic Product Management

Allows sellers to create, modify, and track listings with automated status updates.

Optimized Search & Discovery

Deploys intelligent semantic search and category-based filtering.

Real-Time Communication Framework

Enables seamless buyer-seller interactions via WebSocket-driven messaging.

Enterprise-Grade Admin Console

Provides transaction monitoring, automated compliance enforcement, and performance analytics.

RelevantSoftware-Case_StudyPanTerrea- Cloud Infrastructure

Secure, Scalable Payment Infrastructure

Leverages Stripe API with multi-layer fraud detection and encrypted processing.

Outcomes

PanTerrea equips farmers and agribusinesses with a structured, transparent environment for product discovery and transactions. The intelligent search system enhances buyer engagement while sellers gain greater control over listings and sales processes.

With a robust and scalable infrastructure, the marketplace accommodates increasing demand without compromising speed or reliability. Advanced automation in administrative workflows reduces manual effort, improving operational oversight. Built with long-term growth in mind, PanTerrea is now equipped to expand internationally while maintaining a secure and efficient digital ecosystem.

Client's feedback

Eliska Fialova

Chief Operating Officer

The Relevant Software team has been an excellent partner in helping us develop this project. They worked with us diligently to bring our concept to life and added their expertise on the best practices from a web development point of view. Their structured approach proved very valuable, from the phase of ideation to MVP development and the planning of the next stages. They are a professional and creative team that adds real value.