Our client is a US-based company that provides software to improve the performance of sales departments.
MapMan is a resource planning and customer relationship management system with a gamification engine. Its aim is to engage employees, improve their productivity, and therefore increase sales.
Our client wanted to find ways to gamify the sales process and design a motivating and intuitive system around it. As every sale involved a lot of paperwork, which limited the efficiency of salespeople. We had to simplify the procedure.
We also needed to make the agent assignment easier and give the admins a way to divide the map into individual territories. Finally, the company owners wanted to monitor the performance of an entire company in a real-time and instantly boost sales if needed.
To get started, our business analyst investigated the domain and gamification approaches. He then came up with a list of approaches that would cover the majority of our client’s needs. Once that was done, we studied the routines of salespeople, learned which behaviors needed to be encouraged, and built a game system around them.
We put together a team that consisted of a project manager, designer, iOS developer, four back-end developers, two front-end developers, and two quality assurance specialists. They built a highly capable gamified ERP and CRM SaaS platform with an intuitive web UI and an iOS app to monitor and manage personnel. There are 4 roles: Super admin that adds clients to the system, admin of the company, local managers and salesman. Each of them has own interface.
User accounts have Player Levels, Daily Quests, Bonuses, Rank, and other stats.
Mapcoins — an in-app virtual currency can be earned for tasks and exchanged for prizes in the in-app store. Managers add items through the admin panel.
Provides an easy way to assign areas to salespeople and see their statistics.
Managers can communicate with their employees through the in-app messenger.
Company owners and employees have a general picture of the entire company performance and can easily dive into details.
Company owners can easily increase the motivation of the salespeople by increasing the amount of reward in few clicks. For example, if it’s a rainy day, the reward will be multiplied by two.
The client received a custom ERP and CRM system that resolved three major issues with the sales workflow:
After the introduction of MapMan to the workflow, salespeople became more motivated and productive.
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