The popularity of mobile applications is increasing, and so is the number of businesses seeking to grow their mobile presence. There’s a variety of ways of how you can tap into this trend: as a business that needs an app, a software development vendor, or an advertiser.
However, in our opinion, the fastest and easiest way to capitalize fully on the popularity of mobile is to build and sell white-label apps.
But what is a white-label application? And how can you build one, so it increases your bottom line? In this guide, we’ll answer all your questions on the topic and make things even clearer with a schema of white-label app architecture designed by our experts.
Table of Contents
White-labeling is when a product manufactured by Company A is sold to the end-customer under the brand of Company B. For instance, Walmart purchases ready-made products from third-party manufacturers and sells them under Walmart’s brand.
In fact, the concept of white-labeling can be applied to any industry, and mobile app development is no exception. Let’s look at an example:
The partnership based on a white-label mobile ordering app that we described above enables restaurants to get a fully supported solution fast, with minimal investments. But how did the provider (Company A) benefit from selling the app? Let’s find out.
If you enter “how to become a white-label app reseller” into a browser’s search box, you’ll find numerous offerings, which proves that white-label partnership is extremely popular these days. And it isn’t surprising since becoming a white-label app provider has a lot of benefits, such as:
Still, it isn’t all roses—there are also a few cons of white-label app development. The main trick is that white-labeling usually implies that the buyer doesn’t have access to the backend of the application. This means little to no flexibility in terms of customization and scalability, to say nothing about the lack of control over security.
So, it’s no wonder that once the buyer is able to afford custom web development, the risk increases that they switch out of white-labeling.
Luckily, you can minimize the risk of losing your partners. When building a white-label application, you need to know how to adapt to the current and future business requirements of potential buyers. And a seasoned software development provider, like Relevant, will help you with this.
Buying a white-label solution can be a go-to option for businesses that need an application with a standard set of features. Typically, these are small or medium companies and organizations, which belong to the following industries:
These white-label app examples only scratch the surface. Banks, ridesharing providers, fitness studios, beauty salons, florists, dry cleaners, mechanics, and many other businesses tend to buy pre-built solutions such as white-label applications or use app builders.
This doesn’t mean, however, that their applications necessarily stand out in terms of performance, security, and usability or actually cater perfectly to their needs. And this is the key to how you can set your white-label apps apart from the competition, whether you’re planning to launch a white-label news app or payment API.
So, you’ve decided to build a white-label application. This begs the next question: how can you make it available to your partners? Well, there are two main approaches:
In addition, you should distinguish between B2B and B2C white-labeling. For example, when a restaurant rebrands a food ordering app and then offers it to their guests, it’s B2C white-labeling. At the same time, when a digital marketing provider rebrands a white-label CRM app and resells it to other businesses, it’s B2B white-labeling.
Some businesses dedicate all their time and resources to providing white-label web applications (or their mobile counterparts) to other companies. Still, this isn’t the only way to take advantage of this business model.
You can also develop an application for your particular needs and then white-label it to other companies. But how can you build a solution that is white-label and branded at the same time? Let’s take one of our projects as an example.
We provide companies with senior tech talent and product development expertise to build world-class software. Let's talk about how we can help you.Contact us
Not long ago, we helped our UK-based client build FirstHomeCoach (FHC), a mobile solution that empowers property buyers. The app consists of several modules, such as:
Our experts built the entire solution from the ground up. We took care of everything from selecting a tech stack to implementation while paying particular attention to securing user-sensitive data.
Later, the client approached us again with the request to make some of the modules accessible to their partners in a white-label format. As a result, we enhanced FHC with the following:
Though both the client and their partners are already using the platform, we keep working on it. Our current task is to launch Light Hub Application, which will allow partners to manage content on their white-label solutions on their own. For the time being, all content management is performed by the client’s team.
To ensure the flawless work of the app, regardless of which modules are on and how many people access them, we decided to use React, go for a monolith frontend, and implemented lazy loading. This means that each partner can include or exclude modules based on their affiliate configurations without affecting performance.
At the same time, our backend has the microservices architecture: we divided its code into separate services, including User, Content, Configuration, etc. With microservices, various system components are less dependent on each other in contrast to the monolithic architecture. This makes the process of building and deploying code faster and more secure.
When all services are isolated, you can securely set user permissions and privileges while developing each module independently (which allows working on multiple modules simultaneously).
Additionally, since FirstHomeCoach is a multi-component platform with complex workflows, we used a mono repository, which allowed us to:
The FirstHomeCoach project has demonstrated that white-labeling is not all about basic, generic applications. The platform serves a double purpose. On the one hand, it keeps on guiding users through a complex process of property buying. On the other hand, we manage to adapt it to the business case of every client’s partner.
The process of choosing a white-label development company is very similar to how you hire a software development team to outsource any other project type. It’s critical to consider the vendor’s experience, expertise, pricing, communication style, testimonials, cultural fit, or whatever your outsourcing strategy requires. Still, there’s one difference: your prospect should have proven experience building white-label solutions in your niche. So, make sure that they:
Looking at the examples of white-label apps they have designed previously will help you answer these questions. It’s also recommended to ask their past clients for testimonials and look at how their projects perform now.
White-labeling appears to be a fail-proof strategy to enter the app market. And it is, but with the wrong development approach, there’s a big risk of quickly losing your white-label partners. The main problem is that most white-label solutions have a number of limitations, including the lack of customization and scalability.
Still, you can take white-labeling to the next level by building unique, flexible, and secure apps with a reliable software development vendor—the success of FirstHomeCoach proves this point.
So, if you are interested in selling solutions that will help your white-label partners grow, we are here to help you with our white-label mobile app development services. Just reach out to us by filling out a short contact form.