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Douply

Douply is a reporting tool for digital agencies and their clients that allows to collect and analyse data from marketing platforms and create digital advertising reports. The platform has mixed Google Analytics, Google Adwords, Facebook and Bing platforms.

Challenges

  • Develop a product with high operating speed - database optimization issue
  • Connect specific data and tune indicators from advertising networks
  • Avoid ban from advertising networks which was possible due to huge set of queries from the platform
  • Provide value for money user experience and design as customer prefered a template to custom design

Solution

  • Database optimization

    In order to store big amount of data and display it quickly to the service we used NoSQL database.
  • Deep technical research

    We investigated advertising networks’ APIs, calculated additional indicators configuration and tested to ensure accuracy of information.
  • Billing and Payment

    Stripe system allows to create various billing plans and manage payments easily.
  • Effective communication

    We avoided possible ban from advertising networks thanks to effective communication between the team an Google.
  • Design customization

    Customization of the template-based design allowed to create a value for money solution.
  • Reports generation

    According to the created report vision we customized reports on the front-end.
  • High Speed of Report Generation

    Using NoSQL database allowed to represent the data on dashboards and statistics within milliseconds. This became a competitive advantage of the product on the market.

  • Connectivity with External Platforms

    Product architecture enables to expand on more services for reports generation. The platform has mixed Google Analytics, Google Adwords, Facebook and Bing platforms.

  • Data Visualization

    Comprehensive Highcharts visualization with tooltips allows to assess information quickly and easily. Two-sided solution provides reports visibility both for business employees and their clients.

  • User-friendly Design

    Template customization allowed to create a simple and clear design for both external and internal users of the platform taking into account that client prefered using a template to custom design.

  • Billing and Payments

    Stripe system is easy to use and integrate with the platform. It allows to make quick tuning of the product plans.

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