Social media has become one of the main channels of getting information and communicating. People are no longer afraid to voice their opinions. They freely share their consumption habits and personal experiences in comments and messages. They publish positive and negative feedback about products and services they use, as well as about companies and brands they interact with.
The real power of social media is the vast amount of valuable data it provides. This data can be mined for helpful nuggets to increase sales, build a corporate reputation, captivate their audiences and enhance consumer engagement.
We, at Relevant Software, help organizations build and maintain consistent social media presence by effectively leveraging the data social interactions generate. We utilize analytics to obtain customer-related metrics and customer sentiments to help companies make informed strategic decisions.
We help businesses:
- Get deep insights into what consumers like and do not like
- Reach precise targeting of promotional campaigns
- Monetize social media interactions
- Improve communication with audience
- Understand and align with market needs
- Generate leads
- Drive revenue growth
- Have faster awareness of trends
As the number of consumers using social media increases, it’s imperative for companies to leverage social media channels in their marketing and promotional campaigns to drive stronger engagement with their customers. We customize every interaction companies have with their consumers in order to keep pace with the emerging social media dynamics.
- Social media strategy development
- Enterprise social networking solutions for connected workforce
- Integration of advanced analytics
- Social media applications and platforms development
- Interactive games and quizzes
- User segmentation solutions
- Customized campaigns for a targeted audience
- Integration with social sharing, profiles, SSO (single sign-on), OpenID
- API integration
- Integration of existing web apps with social media channels
- Social messaging chatbots
- Data security and encryption techniques
- Shoppable functionalities