A leading provider of gamified marketing solutions based in the US that performs gamification technologies to digitally engage consumers and reward spending. The client delivers fun, innovative and effective forms of real-time digital engagement and cash rewards that allows retailers and brands to provide a deeper, more interactive and meaningful experience to consumers.
As there were lots of new ideas worth being developed, we’ve started off with carefully analyzing the ways to implement them and tackle upcoming challenges.
- Business Analysis
- UX/UI Design
- Web Development
- Quality Assurance
- Project Management
- Bootstrap 3
- Deliver a full-cycle product development Being responsible for the actionable results, Relevant Software team has provided innovative product concepts on a daily basis.
- Satisfy 2 customer categories As there were business customers (retailers) on one side, and regular consumers on the other, we wanted to create a well-thought-out experience for both user segments.
- Create the gamified user experience Retaining consumers for retail businesses was one of the top product priorities for us. The most competitive product feature is winning a certain percentage of cash back. The users wouldn’t know what the outcome was until they spin the wheel in the app.
- Give up to 100% cash back This was a great idea that aimed at winning lots of new customers and getting repeat ones on a constant basis. However, on the other hand, we also had to account for reasonable profitability for different types of retailers: supermarkets, specialty stores, restaurants, and other retail outlets.
With a customer loyalty approach in mind we aimed to technically utilize new ideas and solutions quickly and with utmost quality.
Firstly, we establish a viable algorithm of processing a vast number of cash-back transactions via the app for the Spindy platform for optimal fees. After a meticulous analysis and negotiations with banks by our BA team we opted for Union Bank with optimal fees and best conditions.
Our team of business, design, and development specialists has worked out concepts to create a great experience for both retailers and their customers.
We have developed a unique customer loyalty application that creates win-win relationships. Thanks to being agile in the project’s development from start to finish, we’ve managed to deliver a great app praised by the happy business and end users that keep enjoying the benefits it brings.