Douply

Effective online reporting solution for digital marketing agencies

0 Team members
0 Months
0 Platforms

Project

Relevant Software developed a reporting platform with the main focus on digital agencies and businesses that provide digital advertising for their clients. We made a smooth data integration with Google Analytics, Google Adwords, Facebook, Instagram, Twitter, and Yahoo/Bing platforms.
The user-friendly data representation makes it possible to connect industry specific reporting capabilities with end-users for better timely interactions. The system is highly intuitive offering user-friendly data representation. It enables end users to comfortably work with all-inclusive information via comprehensive dashboards and reports

Services

  • Business Analysis
  • UX/UI Design
  • Web Development
  • Quality Assurance
  • Maintenance
  • Project Management

Technology

  • PHP
  • CouchBase
  • Node.js, REST
  • Angular, jQuery
  • HTML5
  • CSS3

Project goals

  • Database optimization in order to develop a viable product with high operating speed Rlevant Software offered a solution that can process huge data easily and in-time. For this matter we used no-relationship database that allowed to store lots of data and optimize the database.
  • Data integration with advertising platforms Douply end users have the access to simplified and effective dashboards with data summary and a possibility to dive deeper if needed. This “simplicity” allowed end users to understand data quickly to make managerial decisions.
  • Eliminate advertising networks ban because of numerous queries from the platform When working on this type of projects we understood that there will be lots of requests to advertising networks and it usually means ban from those networks as the requests may be recognized as “suspicious”. We managed to deal with it while working directly with those platforms for the tool “authorization”.

Challenges

Database optimization
As the system needed to display a lot of different types of data (multiple time log entities) on a single screen, we implemented a possibility to customize the screen view based on the user preferences with filtering by time logs, projects, clients, etc.

Deep technical research
We made a research on advertising networks` APIs in order to get particular data. As the challenge was to connect some specific preferences – we calculated additional indicators configuration and tested to ensure the accuracy of information.

Ban from advertising platforms
The communication between the team and Google prevented the product from ban. The risk of the ban was possible due to a huge set of queries from the Douply platform.

Reports
Relevant Software generated PDF reports with the possibility to download them. Also, we customized reports on the front-end according to the created report vision.

Results

Relevant Software team has performed an effective online reporting solution for digital marketing agency. This solution enabled to ease creating reports with integrated data from Google Analytics, Google and Yahoo ads, Facebook, Instagram and Twitter ads.

Main features

  • SaaS
  • Digital advertising
  • Analytics tool
  • Marketing tool
  • Report generator
  • Data Visualization
  • Billing and Payments system

Our projects

We have helped over 100 startups and established businesses build the right products

Need to have your project up and running?

We can help. Drop us a line and get an estimate in 24 hours
We use cookies to make your exploring a better experience. Find out more