At first glance, it may seem that hospitality has nothing to do with tech solutions and is more about personal service and human connections. Yet, hospitality businesses have been walking hand-in-hand with technology ever since the early days. When Hilton Hotels introduced the first centralized reservation system in 1946, it quickly became a new standard for convenience in the industry and something guests expect to see in every hotel. It’s a simple pattern: a new tech appears, hotels jump on it, and before you know it, you have to meet new visitors’ requirements to stay afloat. And today’s biggest and most talked-about tech trend is artificial intelligence (AI). Companies increasingly use AI in hospitality industry as it brings a host of benefits.
Regardless of your experience with AI development, it’s a competitive advantage worth fully embracing or at least understanding. And that’s exactly the aim of this blog post—to explain what AI is, what benefits it can bring to your business, and describe best-performing use cases. So, what does AI in tourism and hospitality look like, and what possibilities does it hold for tomorrow?
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Starting from the basics, AI is a computer system trained with hosts of data to think and learn like humans. AI systems can reason, learn, solve problems, and make decisions meaning they can perform rather complex tasks traditional software can’t. The AI’s evolution has resulted in innovations like analytics systems, chatbots, and many other hospitality software solutions that drive revenue growth and personalize guest interactions.
AI in the hospitality industry is also strongly associated with concepts like automation. You can delegate mundane and time-intensive tasks to AI-powered software and give your employees more time to dedicate to customer service and other business-critical areas.
PwC predicts that AI might add $15.7 trillion to the worldwide economy by 2030. And other forecasts by IndustryARC suggest that travel and hospitality AI could exceed $1.2 billion by 2026, with hotels and resorts adopting artificial intelligence to drive their profits and improve operations. Clearly, there is a point in implementing AI in hospitality industry, but what exactly advantages can your hotel reap?
AI technology in hospitality industry offers guests smooth and convenient interactions, which makes the stay stress-free and more enjoyable. Guests can now control room features (light, thermostat, etc.) and access detailed information about the hotel amenities, local attractions, and recommendations for dining and activities – all through voice commands, mobile apps, or interactive room displays. Fueling guest experiences with solutions, that need AI software development, lets hoteliers deliver the frictionless and highly personalized experience guests expect today.
With 82% of businesses in the hospitality industry reporting staffing shortages, hotels and resorts often find it difficult to maintain consistent service levels and personalize guest experiences while keeping operational costs under control. Artificial intelligence tools help reduce the load on stretched-thin teams and solve efficiency challenges by taking over mundane tasks (usually time-consuming and repetitive). AI also optimizes operational processes, which in turn improves cost-savings and efficiency.
By analyzing data from various touchpoints—be it POS systems, property management systems, or direct interactions with guests—AI tools collate this information and turn it into meaningful recommendations. So, following these insights, AI hotels can refine operational processes, predict guest needs, mitigate risks, and forecast trends. For example, with AI forecasting a surge in demand for wellness tourism, you can better prepare for the trend and expand your offerings with yoga retreats or health-focused menus.
Traditionally, personalization in hospitality relied on one-on-one interactions, which had limited scalability. The use of AI in hospitality industry changes this game entirely. With AI-powered tools, hotels can now achieve personalization at scale. A system that remembers every guest’s preferences (from preferable room temperatures to past activity choices) lets hotels give personalized responses to guest reviews, prioritize urgent requests, and suggest relevant upsells. AI can deal with thousands of requests and several tasks simultaneously, so you can do more, better, and with fewer human resources.
The fact of the matter is that visitors can’t see AI in the hospitality industry because, despite the widespread opinion that AI looks like a humanoid robot offering drinks, most AI uses are at the backend of hotel operations. Well, big chain hotels indeed adopt AI-based robotic concierges, yet companies see the most value in using artificial intelligence for less exciting yet more critical areas. Here are some AI in hospitality industry examples outlined in more detail.
Providing front-facing customer service through chatbots or automated messaging is arguably the most obvious use of artificial intelligence in the hotel industry. These digital solutions powered by AI can be deployed on any platform (your website, app, social media, etc.) to assist your guests with requests, hotel room booking, or finding information about services. The best thing is that AI chatbots can serve your guests and be helpful 24 hours a day.
Using facial recognition or mobile apps, AI streamlines the check-in process, allowing guests to bypass the front desk and head straight to their rooms. Similarly, self-service kiosks facilitated by AI simplify check-outs and make this service available at any time of the day. By embracing AI, hospitality industry reduces waiting times and creates a smoother, more convenient experience for guests, while staff can work to offer high-touch services instead of being tied up with administrative duties at the front desk.
Revenue management, the art of maximizing hotel profits, gets a high-tech upgrade with artificial intelligence. With 60% guest satisfaction, revenue management in hotels is thought to be the most successful application of artificial intelligence. Rather than interpreting spreadsheets, you can rely on AI tools to evaluate market trends, competition prices, and past data to adjust rates and improve revenue. Being one of the compelling AI in hospitality industry examples, it helps you offer competitive pricing so you won’t lose out on potential guests.
More personal touches in marketing campaigns are a smart way to drive customer engagement, and AI serves this purpose perfectly. Analyzing guest data from past stays, preferences, and online behavior, AI hospitality software can create marketing messages and recommendations that resonate with individual preferences. If a guest loves unwinding in the spa, AI can pick up on this trend and suggest a special spa weekend offer in an email. By enlisting artificial intelligence, turning guests into loyal ones will be much easier, just as making personalized suggestions.
Smart hotel rooms tooled with AI-driven IoT devices and sensors offer guests a more comfortable stay. Voice-controlled assistants that can be embedded in any device are able to adjust lighting and temperature systems according to guest preferences and let customers turn on the TV, order room service, and more. AI in hospitality industry can also monitor and control HVAC systems and lighting based on occupancy levels, which contributes to sustainability and reduces costs.
AI’s capacity to list possible dietary allergies on the brunch menu for tomorrow is second to none. Restaurants can use artificial intelligence to learn about guests’ individual tastes, such as favored menu items (vegetarian or extra-spicy), and give personalized meal recommendations that match the specific desires and dietary restrictions of each customer. With AI’s ability to assess local flavors and culinary trends, chefs can create meals that delight taste buds and at the same time prioritize diners’ health and happiness.
Undoubtedly, AI in the hospitality industry could impact tremendously the bottom line but there are risks and challenges you should be aware of.
Honestly, this is the major challenge associated with artificial intelligence technology because it heavily relies on data. Guests may be apprehensive about the vast amount of personal data collected by AI systems, including preferences, habits, and potentially sensitive information. Also, data breaches, cyber attacks, and the misuse of personal information are not uncommon nowadays.
What Relevant AI experts recommend to do: To address these concerns, hotels must be transparent about their data collection practices and implement strong security measures (e.g. data encryption, regular system audits, employee training, etc.). Clear communication and data privacy policies are what will help you ensure guest comfort and the successful implementation of AI technology.
Even though the use of AI in hospitality industry can automate tasks and increase productivity, the sector requires human engagement and touch. Many guests still value the warmth and personal connection of interacting with hotel staff in person. Moreover, overreliance on automation can create a sterile and impersonal environment, so hotels must find the right balance.
What Relevant AI experts recommend to do: You can utilize technology to automate easy tasks that don’t need a lot of human interaction and retain complicated tasks in the hands of human resources to maintain the emotional and connection spark. Occasionally, when trying to find a solution, visitors will value your attitude more than the actual solution.
Introducing AI into the hospitality sector comes with its share of initial expenses and the challenge of measuring the ROI. In addition to the cost of technology itself, factors like data integration and staff training can add to the initial investment.
What Relevant AI experts recommend to do: Conduct thorough cost-benefit analyses and prioritize solutions that offer a clear ROI. Stick to phased implementation and start with AI applications that promise quick wins to demonstrate value and build a case for further investment. The correct use of AI technology in hospitality industry is important for employees to feel comfortable and be prepared to deliver a guest-centric experience.
So you decided to implement or create an AI system, but where do you begin? Here are steps that will help you adopt AI in hospitality industry fast and painlessly.
The technologies you select here will play a major role in how well your AI system integrates with existing infrastructure, delivers value to your guests, and ultimately improves your hotel operations. So, to make the right choice, conduct thorough research, consult with AI experts, and possibly run pilot programs to test compatibility and effectiveness before full-scale implementation. One more crucial point here is the AI software should match your business needs and the specific challenges you aim to address.
The expertise of an AI development company can help you navigate the options and build or customize an AI system to integrate flawlessly with your existing hotel infrastructure. Remember, you don’t have to dive headfirst – starting small is a smart approach. Pilot an AI solution in a specific department, like housekeeping or guest communication, and measure the results. Beginning with small, manageable projects allows you to see tangible results, adjust strategies based on real-world feedback, and scale up confidently.
Once your pilot program is up and running, it’s time to measure success. Track key metrics like guest satisfaction, operational efficiency, and revenue generated. Once you’ve got the positive impact, it’s time to scale up! Leverage the learnings from your pilot to expand AI implementation across other departments. Note that AI is a continuous learning process. So, the more data you gather, the better and more powerful the system will be.
Nobody would deny that the breakthroughs of AI in the hospitality industry we’ve seen so far are nothing less than stunning. And that’s just the scratch on the surface as we have just begun to explore the abilities of artificial intelligence.
AI is a new technology and that might make you hesitant to come on board, yet with research and the right technology partner, there’s truly nothing to fear. Artificial intelligence isn’t a threat but a chance to improve your service and increase productivity as a hotelier.
If you want to personalize the guest experience and boost your bottom line through smart software solutions, hire our AI engineers. We’ll help you create a winning AI strategy, build the perfect solution, and help maximize the benefits and ROI of custom intelligent software.
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